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Welcome to MOTO eMAG. MOTO is the largest and most influential Ezine (electronic magazine) covering premium and super premium motorcycles, high-end customs, top accessories and unique industry news for the US market. MOTO was launched on March 2016.

Simply Unbeatable
"The numbers look great and the bounce rates are astonishingly low. There’s a lot to be said for the targeting in your list. Great job!" --Premium accessory company.

"I can't believe MOTO sent 1,000 people to our site." --E-moto brand.

"It only took 1 mention of our latest promo on MOTO to send 25 riders to dealers for a test ride. This is incredible targeting." --Premium Euro motorcycle brand.

The "bounce rate" terminology in sponsor No. 1's statement may not be consumer-friendly, but it means unlike a FB or IG ad that may bring in random clickers or a press release that may entice just a few, MOTO's readers are not only all riders, but are the right target audience for premium branded products. Bounce Rate means how long a visitor stays on your site.

The reason it was a surprise (if not a shock) to sponsor No. 2 to see those numbers (1,000 plus visitors) is because premium brands' press releases hardly ever get any clicks when shared on typical motorcycle news sites. That's because these sites attract all sorts of riders who are typically on much older bikes. Many of their readers keep talking about the good old '60s. Nothing wrong with either of those types, except it will not help you sell a new premium accessory, let alone a bike or an expensive e-moto. It's that simple.

The case of the sponsor No. 3 is equally pertinent (dealer test rides). It takes a great deal of effort to motivate people to not only notice your promo, but to also click on it. This is why typical click rates by the other guys hover around 0.1%. It's many times more challenging to get people to leave their homes and actually go to a retailer because of an online promo for a premium and expensive product (vs deep bargains and mass market goods). 25 bodies on seats at dealers from 1 promo in 1 publication is incredible for a small but ultra premium Euro brand.

1,000 Potential Visitors in 4 Days is Unbeatable - Not Even Google Ads Can Compete
There aren't any options we're aware of that could potentially send 1,000 targeted, qualified buyers to your site in only 4 days--except for MOTO. That's the magic of MOTO eMagazine. Our sponsors are not only getting massive exposure by having their brands on MOTO, they also receive a burst of clicks to their sites within just a few days after release of the issue.

Content Driven Exposure
The latest brand promotion trend is to move away from just using banner ads on websites to more content driven exposure, which is exactly what we offer. That's the power of real and proven influencers.

The Power of Real & Proven Influencers
Influence marketing only works if the influencer is part of the "in" crowd and has paid his/her dues and is well respected within that specific community. It will not work for enthusiast-based industries (such as premium motorcycling) if the "influencer" just happens to be someone with a large following on social media. If that person's key message is not about premium motorcycles the exposure will simply not be viable. It also won't be effective if the "influencer" just writes a blog or two here and there about motorcycles. Riders are picky in whom they trust. MOTO's founder has been a major influencer in the premium motorcycling industry for over 2 decades.

We're a Unique & Highly Successful Concept
MOTO is a very unique and highly successful concept. We are an email-based magazine that focuses only on premium and super premium motorcycle brands, customizers and accessories. We publish our magazine one or twice a month via email to a massive list of 150,000 of the most elite US riders (plus Canada). These are owners of late model BMW, Ducati, Triumph, Honda Indian and Harley-Davidson motorcycles. 70% of our readers own multiple motorcycles, they're also into high-end customs. In addition we have hundreds of top dealers plus industry managers and execs from every motorcycle brand on our list.

During the motorcycle print days when you subscribed to a magazine it came to you directly. You didn't need to seek it out. MOTO works exactly on that principal; it comes to your Inbox directly. This is the magic of such a concept.

The Fear Factor and Smear Campaigns
The corporate-owned US motorcycle media intends to fully eliminate independent reporting, hence, they are truly terrified of MOTO eMAG, because we constantly remind you what real independent writing is about. This is part of the reason that their sales people spread negative info to big advertisers about us. They tell them that we don't get as many visitors to our website. That's just idiotic, since we aren't in the website business at all. In fact, we don't even need a site to operate. We are an ePublication that is sent via email to the largest premium subscriber list in the world. We enjoy 6 times (600%) the industry average on click rates (CTR) alone. Some brands spend $60,000 on banner ads with the other guys just to get 4,000 random clicks (that's $15 per click from a scooter rider in Southeast Asia), whereas, they could easily spend a tiny fraction of that amount with us for potentially 1,000+ of fully relevant and targeted clicks, in addition to the exposure to our incredible community.

Biggest Bang for your Brand
MOTO eMAG, due to our massive subscriber list and long track record, is by far the best value and the biggest bang in premium motorcycles and accessories promotion anywhere. We deliver vastly superior results over banner ads; in many cases a whopping 6% CTR vs about 0.1% on typical banner ads with the other guys. Not even Google Ads can compete, let alone Facebook or Instagram ads or Boosts. We offer that massive click rate at fraction of the cost of running promotions on other platforms.


Website Banner Ads & Google Ads vs. Email Content Sharing & Advertising

  • Online banner ads alone no longer produce effective results. Google Ads can work if properly executed but at a very high cost ($5K mnt).

  • The public considers website banner ads an intrusion on their browsing and privacy.

  • Banner ads on phones are considered especially annoying and intrusive, as they tend to cover content. This issue is most prominent when zooming.

  • Other popular motorcycling banner ad services offer on average a measly 0.1% click rate (CTR) and they're also very cost intensive. Typically requiring tens of thousands of dollars in advertising fees. We offer a whopping 6% CTR at fraction of their cost.

  • Also with the proliferation of browser ad blockers number of people actually seeing banner ads decrease each year.

  • To make matters worse, ad blockers are now available on mobile devices.

  • Latest brand promotion trend is to move away from just using banner ads to more content driven exposure by influencers; which is exactly what we offer.

  • Websites especially are difficult to view and navigate on mobile.

  • By contrast, emails are extremely well suited for mobile viewing.

  • You cannot block ads or content in emails, therefore email remains a highly viable method to reach targeted audiences.

  • With banner ads you hope that your specific audience will spot your ads, even though there is little chance that they'll click on them.

  • With email your content reaches the targeted audience directly.

  • With email the subscribers get a ping on their devices each time it arrives. This is a far cry from random viewing chances of online banner ads.

  • Email promotion remains the most successful way to directly share your message and content to a targeted audience.

Your Brand Belongs on MOTO
We are the only eMagazine that is all premium all the time. Targeted buyers of top motorcycles and performance accessories don't typically have time to visit motorcycle news sites, hence they rather join MOTO and receive curated content on topics they care about the most.

MOTO's founder has a unique resume in the industry. He is a major influencer and a longtime marketing consultant to top Euro brands. In addition he has Euro dealerships experience and has launched massive rider communities for himself and also for BMW. Added to the above are over 20 years of Press and journalistic experiences.

Do you represent a stellar product or dealership, then you belong on MOTO. We focus only on the best of the best for the US market and are experiencing massive open and chart topping click rates. MOTO is in its 6th year and has become extremely popular and influential, thanks to our large readership of elite riders and industry professionals like you.

We are Premium all The Way
People wrongly assume that because MOTO is sent via email that our ad structure should be cheap. In fact, we are premium all the way. We cater to a massive list of targeted elite riders, dealers and industry professionals, also our promo ads cannot be blocked by ad blockers. Please don't assume that we are bargain basement.


CONTACT US
Please direct message us on Facebook or Twitter or email our team at (msponsor) with your brand or product and we'll get back to you promptly. Thank you!
(NOTE: The email address provided is for sponsorships, consultancy and advertising related communications only. For letters to the Editor, please DM us on social media or include a note with your PayPal donation. Thank you.)

 

MOTO's FOUNDER has a unique resume in the industry. He is a major influencer and a longtime marketing consultant to top Euro brands such as BMW (10 years) and Ducati (5 years). In addition he has Euro dealerships experience and has launched massive rider communities for himself and also for BMW. Added to the above are over 20 years of press and journalistic experiences.



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